# 138 Clive Mayhew (GOLF.AI CEO) on AI, Entrepreneurship, and the Future of Golf

Page: https://stenobird.com/podcast/the-sports-business-leaders-podcast-7164281/138-clive-mayhew-golf-ai-ceo-on-ai-entrepreneurship-and-the-future-of-golf
Text version: https://stenobird.com/podcast/the-sports-business-leaders-podcast-7164281/138-clive-mayhew-golf-ai-ceo-on-ai-entrepreneurship-and-the-future-of-golf.md
Podcast: [The Sports Business Leaders Podcast](https://stenobird.com/podcast/the-sports-business-leaders-podcast-7164281)
Published: 2026-07-22T18:07:44+00:00
Episode link: https://podcasters.spotify.com/pod/show/sportsbusinessleaders/episodes/138-Clive-Mayhew-GOLF-AI-CEO-on-AI--Entrepreneurship--and-the-Future-of-Golf-e3mdnsa
Audio file: https://anchor.fm/s/e9c4d3c8/podcast/play/123182410/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-6-22%2F9b75d3cb-7a1e-71bb-5864-7f958807dad6.mp3
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Duration seconds: 1677

## Resource

Clive Mayhew is the Co-Founder and CEO of GOLF.AI. On this episode we cover how his company is building the world's leading AI platform for golf. With more than 150,000 golfers and thousands of golf courses on the platform, GOLF.AI is using artificial intelligence to improve everything from on-course decision-making and rules interpretation to tee time bookings, customer service, and course operations. Clive shares lessons from a career spanning more than 25 years in technology, including his early days at Netscape, building and exiting multiple startups, and why he believes AI will fundamentally reshape every sport over the next decade. The conversation also explores GOLF.AI's AI Concierge, how golf courses are saving thousands of dollars each month through automation, the importance of building partnerships, and why founders should embrace personal branding as a competitive advantage

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