Episode

Is MLS's Apple Deal finally paying off?

Podcast: The Soccer Business Podcast
Published: May 29, 2026
Duration seconds: 1768
Processing state: not_requested
Canonical source: https://thesoccerbusiness.podbean.com/e/is-mlss-apple-deal-finally-paying-off/
Audio: https://dts.podtrac.com/redirect.mp3/mcdn.podbean.com/mf/web/5ws6njgawcdvh7r7/Seth_Bacon_Episodeaemsk.mp3
JSON: /v1/public/podcasts/the-soccer-business-podcast-7264630/episodes/is-mls-s-apple-deal-finally-paying-off
Markdown: /podcast/the-soccer-business-podcast-7264630/is-mls-s-apple-deal-finally-paying-off.md

Actions

POST https://stenobird.com/v1/public/podcasts/the-soccer-business-podcast-7264630/episodes/is-mls-s-apple-deal-finally-paying-off/transcription-requests
Idempotently request low-priority transcript generation for this episode.
GET https://stenobird.com/podcast/the-soccer-business-podcast-7264630/is-mls-s-apple-deal-finally-paying-off.md
Read the agent-friendly Markdown representation of this episode resource.

Summary

There was plenty of criticism of MLS's broadcast deal with Apple TV - from both fans and within the industry. But the latest numbers out of MLS suggest that real growth is happening. Seth Bacon EVP Media with MLS joins the podcast to discuss the numbers. Plus we look ahead to the UEFA Champions League final.