# Is MLS's Apple Deal finally paying off?

Page: https://stenobird.com/podcast/the-soccer-business-podcast-7264630/is-mls-s-apple-deal-finally-paying-off
Text version: https://stenobird.com/podcast/the-soccer-business-podcast-7264630/is-mls-s-apple-deal-finally-paying-off.md
Podcast: [The Soccer Business Podcast](https://stenobird.com/podcast/the-soccer-business-podcast-7264630)
Published: 2026-05-29T12:11:26+00:00
Episode link: https://thesoccerbusiness.podbean.com/e/is-mlss-apple-deal-finally-paying-off/
Audio file: https://dts.podtrac.com/redirect.mp3/mcdn.podbean.com/mf/web/5ws6njgawcdvh7r7/Seth_Bacon_Episodeaemsk.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-soccer-business-podcast-7264630/episodes/is-mls-s-apple-deal-finally-paying-off
Duration seconds: 1768

## Resource

There was plenty of criticism of MLS's broadcast deal with Apple TV - from both fans and within the industry. But the latest numbers out of MLS suggest that real growth is happening. Seth Bacon EVP Media with MLS joins the podcast to discuss the numbers. Plus we look ahead to the UEFA Champions League final.

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## Transcript

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