Episode
"You are the CEO of your own brand" - the importance of taking the initiative, with Chris Yates
- Podcast
- The Simple Talk Podcast
- Published
- May 28, 2026
- Duration seconds
- 1592
- Processing state
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Summary
Taking the initiative. Prioritizing relationships. Doing the work nobody else wants to do. These are just some of the elements that contributed to Chris Yates' rise from a developer to a DBA and, eventually, a Senior Vice President. As he explains to Steve Jones, "you are the CEO of your own brand." Also in the episode: discover Chris' thoughts on AI, the importance of community, and the one thing he'd now do differently if he were to start from scratch . Watch or listen to every episode of the Simple Talk podcast : https://www.red-gate.com/simple-talk/podcasts/ Simple Talk, and the Simple Talk podcast, is brought to you by Redgate Software: https://www.red-gate.com/