# "You are the CEO of your own brand" - the importance of taking the initiative, with Chris Yates

Page: https://stenobird.com/podcast/the-simple-talk-podcast-7056342/you-are-the-ceo-of-your-own-brand-the-importance-of-taking-the-initiative-with-chris-yates
Text version: https://stenobird.com/podcast/the-simple-talk-podcast-7056342/you-are-the-ceo-of-your-own-brand-the-importance-of-taking-the-initiative-with-chris-yates.md
Podcast: [The Simple Talk Podcast](https://stenobird.com/podcast/the-simple-talk-podcast-7056342)
Published: 2026-05-28T07:42:00+00:00
Episode link: https://fe379ec8-358e-4d37-91db-66aa30c2da42.libsyn.com/you-are-the-ceo-of-your-own-brand-the-importance-of-taking-the-initiative-with-chris-yates
Audio file: https://traffic.libsyn.com/secure/fe379ec8-358e-4d37-91db-66aa30c2da42/SimpleTalks_ChrisYates.mp3?dest-id=4626277
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Duration seconds: 1592

## Resource

Taking the initiative. Prioritizing relationships. Doing the work nobody else wants to do. These are just some of the elements that contributed to Chris Yates' rise from a developer to a DBA and, eventually, a Senior Vice President. As he explains to Steve Jones, "you are the CEO of your own brand." Also in the episode: discover Chris' thoughts on AI, the importance of community, and the one thing he'd now do differently if he were to start from scratch . Watch or listen to every episode of the Simple Talk podcast : https://www.red-gate.com/simple-talk/podcasts/ Simple Talk, and the Simple Talk podcast, is brought to you by Redgate Software: https://www.red-gate.com/

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