Episode
Scaling Purpose: Leading Innovation and Sustainability in the Future of Beauty and Beyond
- Podcast
- The Shift Code
- Published
- Oct 21, 2025
- Duration seconds
- 1973
- Processing state
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Summary
In this episode of The Shift Code Podcast, host Pierre Le Manh is joined by Manuel Rios Krauss, Chief Innovation and R&D Officer at Natura, to discuss how to balance sustainability goals with business imperatives, scale eco-friendly practices globally, and foster breakthrough innovation in established industries. What You’ll Learn: How to transform sustainability from a corporate initiative into a commercial advantageWhy local knowledge and indigenous traditions can become powerful differ...