# Scaling Purpose: Leading Innovation and Sustainability in the Future of Beauty and Beyond

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Text version: https://stenobird.com/podcast/the-shift-code-7230009/scaling-purpose-leading-innovation-and-sustainability-in-the-future-of-beauty-and-beyond.md
Podcast: [The Shift Code](https://stenobird.com/podcast/the-shift-code-7230009)
Published: 2025-10-21T05:00:00+00:00
Episode link: https://www.buzzsprout.com/2435104/episodes/18042266-scaling-purpose-leading-innovation-and-sustainability-in-the-future-of-beauty-and-beyond.mp3
Audio file: https://www.buzzsprout.com/2435104/episodes/18042266-scaling-purpose-leading-innovation-and-sustainability-in-the-future-of-beauty-and-beyond.mp3
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Duration seconds: 1973

## Resource

In this episode of The Shift Code Podcast, host Pierre Le Manh is joined by Manuel Rios Krauss, Chief Innovation and R&D Officer at Natura, to discuss how to balance sustainability goals with business imperatives, scale eco-friendly practices globally, and foster breakthrough innovation in established industries. What You’ll Learn: How to transform sustainability from a corporate initiative into a commercial advantageWhy local knowledge and indigenous traditions can become powerful differ...

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## Transcript

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