Episode
450 to 5: How WPP Rewired for the Future of Creative Intelligence
- Podcast
- The Shift Code
- Published
- Jul 15, 2025
- Duration seconds
- 1990
- Processing state
not_requested
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Summary
In this episode of The Shift Code Podcast, host Pierre Le Manh is joined by Stephan Pretorius, Chief Technology Officer at WPP, to share an unfiltered look at how one of the world's largest marketing groups is using AI to reshape strategy, creative work, and even its business model. What You’ll Learn: How to drive enterprise-wide transformation through technology platforms while maintaining psychological safety and entrepreneurial spiritThe three-phase approach to transforming highly federate...