# 450 to 5: How WPP Rewired for the Future of Creative Intelligence

Page: https://stenobird.com/podcast/the-shift-code-7230009/450-to-5-how-wpp-rewired-for-the-future-of-creative-intelligence
Text version: https://stenobird.com/podcast/the-shift-code-7230009/450-to-5-how-wpp-rewired-for-the-future-of-creative-intelligence.md
Podcast: [The Shift Code](https://stenobird.com/podcast/the-shift-code-7230009)
Published: 2025-07-15T18:00:00+00:00
Episode link: https://www.buzzsprout.com/2435104/episodes/17509345-450-to-5-how-wpp-rewired-for-the-future-of-creative-intelligence.mp3
Audio file: https://www.buzzsprout.com/2435104/episodes/17509345-450-to-5-how-wpp-rewired-for-the-future-of-creative-intelligence.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-shift-code-7230009/episodes/450-to-5-how-wpp-rewired-for-the-future-of-creative-intelligence
Duration seconds: 1990

## Resource

In this episode of The Shift Code Podcast, host Pierre Le Manh is joined by Stephan Pretorius, Chief Technology Officer at WPP, to share an unfiltered look at how one of the world's largest marketing groups is using AI to reshape strategy, creative work, and even its business model. What You’ll Learn: How to drive enterprise-wide transformation through technology platforms while maintaining psychological safety and entrepreneurial spiritThe three-phase approach to transforming highly federate...

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