Episode
The Return of Trade Show and Human-to-Human Interaction | Yiannis Gavrielides - 2011
- Podcast
- The Sales Evangelist
- Published
- Jun 15, 2026
- Duration seconds
- 1676
- Processing state
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- https://thesalesevangelist.com
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Summary
We’re tapping into a Renaissance era in sales. AI is changing how sellers operate, but human connection is still what builds trust and closes deals. My guest, Yiannis Gavrielides, Co-founder and CEO of Covve, shares how trade shows remain one of the strongest ways to build real relationships in a digital-first world. Meet Yiannis Gavrielides Yiannis Gavrielides is the co-founder and CEO of Covve, a lead capture and relationship intelligence platform helping sales teams and professionals turn every meeting into a real pipeline. Covve is used by over 2 million people across 130+ countries, from solo founders to global companies like Delta and Prudential. A serial founder across technology, media, and hospitality, Yiannis built Covve on one core belief: in an AI-first world where emails, decks, and even calls can be automated, trust is still the one thing technology cannot replace. Before Covve, he worked in consulting and banking in London. Today, he focuses on helping sales teams turn human connection into their most defensible competitive advantage. Basics of Building Trust in Sales We’re living in an era where everything is being automated, from emails to scheduling to large parts of the sales process. But even in a digital-first world, very few people can walk into a room and naturally connect with everyone by the end of an event. Shout out to my good friend Jared for being able to do this. Connection is everything in sales. Instead of focusing on selling right away, the real shift is learning how to stay curious about people. Yiannis shares insights from anthropologist Professor Robin Dunbar. When we meet someone new, we immediately start looking for shared signals. Things like accent, humor, interests, or communication style. These small cues help us decide, often…