Episode
From Two Sales Per Year to Over 100 Qualified Appointments Per Month | Eric Samson - 1990
- Podcast
- The Sales Evangelist
- Published
- Apr 3, 2026
- Duration seconds
- 1754
- Processing state
not_requested- Canonical source
- https://thesalesevangelist.com
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Summary
Sometimes selling comes at the most unexpected moments in life. As an entrepreneur you’re selling your business to customers and you need to go from zero to hundreds fast. Eric Samson, CEO & founder of Group8A, is here to share how he went from hoping deals would come in to building a system that brings in sales opportunities every single month. Meet Eric Samson We’ve all experienced consultants who promise big results but fall short. For small businesses, that can be costly. Eric Samson knows this firsthand. Before founding Group 8A, he ran several e-commerce businesses and saw how ineffective marketing agencies could hurt growth. That experience pushed him to build something different. He created Group 8A with a performance driven approach where the agency only grows when its clients do. Today, Group 8A is a leading digital marketing agency in New York City, helping e-commerce brands scale and increase conversions. From Hope to Predictability What would it look like if your sales pipeline didn’t rely on luck? That was the reality Eric faced. His business was built on strong operations and great service, but sales were inconsistent. Referrals came in occasionally, but there was no real system behind it. At one point, two deals a year felt like a win. Eric realized something had to change. Wishing for growth was not a strategy. Setting the Right Target The first shift came from setting a clear goal. Eric introduced what he calls a big, hairy, audacious goal. Instead of hoping for a few deals a year, the team aimed for two deals per month. It did not matter that the number seemed small to others. What mattered was that it pushed them beyond their current reality. Sometimes growth starts by simply choosing a target that feels just out of reach. Solving the Right Prob…