Episode

Why OpenAI Bought a Podcast — with TBPN’s John Coogan and Jordi Hays

Podcast
The Prof G Pod with Scott Galloway
Published
Jul 9, 2026
Duration seconds
3691
Processing state
not_requested
Canonical source
https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/pscrb.fm/rss/p/mgln.ai/e/257/traffic.megaphone.fm/VMP8103543038.mp3
Audio
https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/pscrb.fm/rss/p/mgln.ai/e/257/traffic.megaphone.fm/VMP8103543038.mp3
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Markdown
/podcast/the-prof-g-pod-with-scott-galloway-498128/why-openai-bought-a-podcast-with-tbpn-s-john-coogan-and-jordi-hays.md

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Summary

Scott Galloway sits down with TBPN creators John Coogan and Jordi Hays to unpack how they turned a daily tech show into one of the fastest-growing businesses in media — and ultimately, OpenAI’s first acquisition. They discuss why most podcasts get advertising wrong, how a small but influential audience can be worth more than mass reach, and why they built TBPN like a startup. Plus, they debate OpenAI vs. Anthropic and what Mark Zuckerberg’s obsession with the next big thing reveals about the future of tech. Want to listen to this and other episodes ad-free? You can, if you subscribe at profgmedia.com. Learn more about your ad choices. Visit podcastchoices.com/adchoices