# Why OpenAI Bought a Podcast — with TBPN’s John Coogan and Jordi Hays

Page: https://stenobird.com/podcast/the-prof-g-pod-with-scott-galloway-498128/why-openai-bought-a-podcast-with-tbpn-s-john-coogan-and-jordi-hays
Text version: https://stenobird.com/podcast/the-prof-g-pod-with-scott-galloway-498128/why-openai-bought-a-podcast-with-tbpn-s-john-coogan-and-jordi-hays.md
Podcast: [The Prof G Pod with Scott Galloway](https://stenobird.com/podcast/the-prof-g-pod-with-scott-galloway-498128)
Published: 2026-07-09T08:00:00+00:00
Episode link: https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/pscrb.fm/rss/p/mgln.ai/e/257/traffic.megaphone.fm/VMP8103543038.mp3
Audio file: https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/pscrb.fm/rss/p/mgln.ai/e/257/traffic.megaphone.fm/VMP8103543038.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-prof-g-pod-with-scott-galloway-498128/episodes/why-openai-bought-a-podcast-with-tbpn-s-john-coogan-and-jordi-hays
Duration seconds: 3691

## Resource

Scott Galloway sits down with TBPN creators John Coogan and Jordi Hays to unpack how they turned a daily tech show into one of the fastest-growing businesses in media — and ultimately, OpenAI’s first acquisition. They discuss why most podcasts get advertising wrong, how a small but influential audience can be worth more than mass reach, and why they built TBPN like a startup. Plus, they debate OpenAI vs. Anthropic and what Mark Zuckerberg’s obsession with the next big thing reveals about the future of tech. Want to listen to this and other episodes ad-free? You can, if you subscribe at profgmedia.com. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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## Transcript

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