Episode

Build mental equity, build your brand: a Bader Rutter podcast, a podcast sponsored by Bader Rutter

Podcast: The PR Week
Published: Mar 11, 2026
Duration seconds: 1645
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Canonical source: https://the-pr-week.simplecast.com/episodes/build-mental-equity-build-your-brand-a-bader-rutter-podcast-a-podcast-sponsored-by-bader-rutter-B2vnbNf8
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According to Bader Rutter CEO David Jordan, a brand's ultimate goal should be to become the reflex choice of consumers.