# Build mental equity, build your brand: a Bader Rutter podcast, a podcast sponsored by Bader Rutter

Page: https://stenobird.com/podcast/the-pr-week-4719163/build-mental-equity-build-your-brand-a-bader-rutter-podcast-a-podcast-sponsored-by-bader-rutter
Text version: https://stenobird.com/podcast/the-pr-week-4719163/build-mental-equity-build-your-brand-a-bader-rutter-podcast-a-podcast-sponsored-by-bader-rutter.md
Podcast: [The PR Week](https://stenobird.com/podcast/the-pr-week-4719163)
Published: 2026-03-11T14:00:00+00:00
Episode link: https://the-pr-week.simplecast.com/episodes/build-mental-equity-build-your-brand-a-bader-rutter-podcast-a-podcast-sponsored-by-bader-rutter-B2vnbNf8
Audio file: https://afp-941019-injected.calisto.simplecastaudio.com/96ad9a51-a06c-4bb8-bb47-88db0f3187e8/episodes/91976786-bba2-429c-9575-cb1891e7aa70/audio/128/default.mp3?aid=rss_feed&awCollectionId=96ad9a51-a06c-4bb8-bb47-88db0f3187e8&awEpisodeId=91976786-bba2-429c-9575-cb1891e7aa70&feed=gkhU82er
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Duration seconds: 1645

## Resource

According to Bader Rutter CEO David Jordan, a brand's ultimate goal should be to become the reflex choice of consumers.

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## Transcript

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