Episode
Episode 32: Introducing AWW: A New Kind of Ad Agency Built for Real Results
- Podcast
- The Paper Jacket Podcast
- Published
- Mar 31, 2026
- Duration seconds
- 2343
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Summary
Most ad agencies promise the world. Leads. Growth. ROI. Overnight success. But the truth is, a lot of advertising agencies are built on ๐๐ต๐ผ๐ฟ๐-๐๐ฒ๐ฟ๐บ ๐๐ฎ๐ฐ๐๐ถ๐ฐ๐, ๐น๐ผ๐-๐พ๐๐ฎ๐น๐ถ๐๐ ๐ฐ๐ผ๐ป๐๐ฒ๐ป๐, ๐ฎ๐ป๐ฑ ๐ฏ๐ถ๐ด ๐ฝ๐ฟ๐ผ๐บ๐ถ๐๐ฒ๐ ๐๐ต๐ฎ๐ ๐ฟ๐ฎ๐ฟ๐ฒ๐น๐ ๐๐ฟ๐ฎ๐ป๐๐น๐ฎ๐๐ฒ ๐ถ๐ป๐๐ผ ๐ฟ๐ฒ๐ฎ๐น ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ ๐ด๐ฟ๐ผ๐๐๐ต. Thatโs exactly why ๐๐ช๐ช ๐๐ด๐ฒ๐ป๐ฐ๐ was created. In this episode of ๐ง๐ต๐ฒ ๐ฃ๐ฎ๐ฝ๐ฒ๐ฟ ๐๐ฎ๐ฐ๐ธ๐ฒ๐ ๐ฃ๐ผ๐ฑ๐ฐ๐ฎ๐๐, we sit down with ๐๐ผ๐๐ต๐๐ฎ ๐๐ฎ๐๐, CEO of ๐๐ช๐ช ๐๐ด๐ฒ๐ป๐ฐ๐, to introduce a new advertising model designed specifically for modern businesses. Josh explains: Why traditional advertising often fails small and mid-sized companies The difference between ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐๐. ๐ฎ๐ฑ๐๐ฒ๐ฟ๐๐ถ๐๐ถ๐ป๐ด (and why you need both) How AWW combines ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐, ๐ต๐ถ๐ด๐ต-๐พ๐๐ฎ๐น๐ถ๐๐ ๐๐ถ๐ฑ๐ฒ๐ผ ๐ฝ๐ฟ๐ผ๐ฑ๐๐ฐ๐๐ถ๐ผ๐ป, ๐ฎ๐ป๐ฑ ๐ฝ๐ฎ๐ถ๐ฑ ๐บ๐ฒ๐ฑ๐ถ๐ฎ into one cohesive system Why the agency produces ๐ญ๐ฎ๐ฌ+ ๐ฝ๐ถ๐ฒ๐ฐ๐ฒ๐ ๐ผ๐ณ ๐๐ถ๐ฑ๐ฒ๐ผ ๐ฐ๐ผ๐ป๐๐ฒ๐ป๐ ๐ถ๐ป ๐ท๐๐๐ ๐๐๐ผ ๐ฑ๐ฎ๐๐ How businesses can generate new leads while still building long-term brand momentum This episode is a behind-the-scenes look at the philosophy, strategy, and systems that power ๐๐ช๐ช ๐๐ด๐ฒ๐ป๐ฐ๐. If youโre a business owner wondering whether advertising actually worksโor how to do it without wasting moneyโthis conversation will help you see it differently. ๐ Learn more about AWW Agency: https://aww.agency ๐ฌ Podcast produced by: https://paper-jacket.com ๐This episode was filmed at ๐ฃ๐ฎ๐ฝ๐ฒ๐ฟ ๐๐ฎ๐ฐ๐ธ๐ฒ๐โ๐ ๐ฝ๐ผ๐ฑ๐ฐ๐ฎ๐๐ ๐๐๐๐ฑ๐ถ๐ผ ๐ถ๐ป ๐๐ฒ๐๐ฎ๐ป๐ฑ, ๐๐น๐ผ๐ฟ๐ถ๐ฑ๐ฎ, where entrepreneurs, creators, and business leaders share the real stories behind building brands and growing businesses. ๐ง๐ถ๐บ๐ฒ๐๐๐ฎ๐บ๐ฝ๐ 00:00 โ Why We Started AWW Agency 00:30 โ Meet Joshua Hays, CEO of AWW 01:30 โ The Real Difference Between Marketing and Advertising 04:00 โ Why Most Ad Agencies Fail Their Clients 07:00 โ The Problem With Short-Term Advertising Strategies 09:30 โ Why Social Media Advertising Changed After COVID 11:30 โ The Philosophy Behind AWW Agency 13:30 โ The Sโฆ