# Episode 32: Introducing AWW: A New Kind of Ad Agency Built for Real Results

Page: https://stenobird.com/podcast/the-paper-jacket-podcast-7101821/episode-32-introducing-aww-a-new-kind-of-ad-agency-built-for-real-results
Text version: https://stenobird.com/podcast/the-paper-jacket-podcast-7101821/episode-32-introducing-aww-a-new-kind-of-ad-agency-built-for-real-results.md
Podcast: [The Paper Jacket Podcast](https://stenobird.com/podcast/the-paper-jacket-podcast-7101821)
Published: 2026-03-31T18:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/paper-jacket-podcast/episodes/Episode-32-Introducing-AWW-A-New-Kind-of-Ad-Agency-Built-for-Real-Results-e3h7pp6
Audio file: https://anchor.fm/s/109ef56f0/podcast/play/117744870/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-2-31%2Fca79869f-e7a1-1143-4722-efebdde0ecb3.mp3
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Duration seconds: 2343

## Resource

Most ad agencies promise the world. Leads. Growth. ROI. Overnight success. But the truth is, a lot of advertising agencies are built on 𝘀𝗵𝗼𝗿𝘁-𝘁𝗲𝗿𝗺 𝘁𝗮𝗰𝘁𝗶𝗰𝘀, 𝗹𝗼𝘄-𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗰𝗼𝗻𝘁𝗲𝗻𝘁, 𝗮𝗻𝗱 𝗯𝗶𝗴 𝗽𝗿𝗼𝗺𝗶𝘀𝗲𝘀 𝘁𝗵𝗮𝘁 𝗿𝗮𝗿𝗲𝗹𝘆 𝘁𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗲 𝗶𝗻𝘁𝗼 𝗿𝗲𝗮𝗹 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗴𝗿𝗼𝘄𝘁𝗵. That’s exactly why 𝗔𝗪𝗪 𝗔𝗴𝗲𝗻𝗰𝘆 was created. In this episode of 𝗧𝗵𝗲 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁 𝗣𝗼𝗱𝗰𝗮𝘀𝘁, we sit down with 𝗝𝗼𝘀𝗵𝘂𝗮 𝗛𝗮𝘆𝘀, CEO of 𝗔𝗪𝗪 𝗔𝗴𝗲𝗻𝗰𝘆, to introduce a new advertising model designed specifically for modern businesses. Josh explains: Why traditional advertising often fails small and mid-sized companies The difference between 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘃𝘀. 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 (and why you need both) How AWW combines 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆, 𝗵𝗶𝗴𝗵-𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝘃𝗶𝗱𝗲𝗼 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻, 𝗮𝗻𝗱 𝗽𝗮𝗶𝗱 𝗺𝗲𝗱𝗶𝗮 into one cohesive system Why the agency produces 𝟭𝟮𝟬+ 𝗽𝗶𝗲𝗰𝗲𝘀 𝗼𝗳 𝘃𝗶𝗱𝗲𝗼 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗶𝗻 𝗷𝘂𝘀𝘁 𝘁𝘄𝗼 𝗱𝗮𝘆𝘀 How businesses can generate new leads while still building long-term brand momentum This episode is a behind-the-scenes look at the philosophy, strategy, and systems that power 𝗔𝗪𝗪 𝗔𝗴𝗲𝗻𝗰𝘆. If you’re a business owner wondering whether advertising actually works—or how to do it without wasting money—this conversation will help you see it differently. 🚀 Learn more about AWW Agency: https://aww.agency 🎬 Podcast produced by: https://paper-jacket.com 📍This episode was filmed at 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁’𝘀 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝘀𝘁𝘂𝗱𝗶𝗼 𝗶𝗻 𝗗𝗲𝗟𝗮𝗻𝗱, 𝗙𝗹𝗼𝗿𝗶𝗱𝗮, where entrepreneurs, creators, and business leaders share the real stories behind building brands and growing businesses. 𝗧𝗶𝗺𝗲𝘀𝘁𝗮𝗺𝗽𝘀 00:00 – Why We Started AWW Agency 00:30 – Meet Joshua Hays, CEO of AWW 01:30 – The Real Difference Between Marketing and Advertising 04:00 – Why Most Ad Agencies Fail Their Clients 07:00 – The Problem With Short-Term Advertising Strategies 09:30 – Why Social Media Advertising Changed After COVID 11:30 – The Philosophy Behind AWW Agency 13:30 – The S…

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