Episode
The Real Flex Isn't Getting What Everyone Else Wants… It's Not Wanting It in the First Place
- Podcast
- The Niche Is You
- Published
- Jul 9, 2026
- Duration seconds
- 1943
- Processing state
not_requested- Canonical source
- https://mattgottesman.com/niche-is-you
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Summary
In this episode we’ll talk about: Why wanting what everyone else wants automatically puts you in chase mode — and what that's costing you The difference between playing the same game better and playing a different game entirely Why the current cultural moment is revealing something important — institutions courting creators who don't actually need them The internal work of figuring out what you actually want vs what you were trained to want Why refusing the invitation isn't rejection — it's clarity about the game you're playing What becomes possible when you finally want what's actually yours And more… START HERE… → Join The Niche Is You® — my Substack (20K+) — Weekly essays, the full workshop library, the private community + the Quarterly Challenges. → https://mattgottesman.substack.com/about NEW HERE… → 6 Days to Clarity Workshop — clarity for your time, energy, money, creativity, work & play. → https://mattgottesman.com/reverse-engineer-your-life (FREE) CONNECT WITH ME… → Instagram — @mattgottesman → TikTok — @mattgottesman → YouTube — @mattgottesman RESOURCES… → Write • Design • Build — my Content Creator Studio & OS masterclass (Included when you join my Substack) — Growing the niche of you, your audience, reach, voice, passion & income — CLICK HERE → Recommended Book List — CLICK HERE → Apparel — thenicheisyou.com OTHER RELATED EPISODES: Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest Step Apple: https://apple.co/3MB62Iu Spotify: https://bit.ly/4rZw3RN