{"podcast":{"title":"The Niche Is You","slug":"the-niche-is-you-5686921","podcast_index_feed_id":5686921,"rss_url":"https://feeds.captivate.fm/the-niche-is-you/","website_url":"https://mattgottesman.com/niche-is-you","image_url":"https://artwork.captivate.fm/3d7736b1-a4ae-4242-a2e1-d46b18ae39d1/-U8IYZ6Ffp87JjkfII0sSmDp.png","author":"Matthew Gottesman","episode_count":843,"summary":"Hi, I’m Matt Gottesman (@mattgottesman on Instagram) and this is my daily podcast where I offer practical thoughts and perspectives to un-complicate life, creativity and the pursuit of your highest self. Instead of choosing one niche for the podcast, I decided that the niche is you… a simple, straight forward show about the power of not boxing yourself into any one category, title or niche, but embracing all of your gifts, having a better relationship with yourself and trusting your path (intuition). I’m not a \"category\" expert, just someone sharing my thoughts, perspectives and experiences on topics that really matter to promote a life of health, wealth, happiness & personal fulfillment. Join me right here every day and if you never want to connect deeper... join us on my Substack... https://mattgottesman.substack.com","last_synced_at":"2026-07-29T22:21:06.167287+00:00","page_url":"https://stenobird.com/podcast/the-niche-is-you-5686921"},"episode":{"title":"The Real Flex Isn't Getting What Everyone Else Wants… It's Not Wanting It in the First Place","slug":"the-real-flex-isn-t-getting-what-everyone-else-wants-it-s-not-wanting-it-in-the-first-place","published_at":"2026-07-09T11:00:00+00:00","page_url":"https://stenobird.com/podcast/the-niche-is-you-5686921/the-real-flex-isn-t-getting-what-everyone-else-wants-it-s-not-wanting-it-in-the-first-place","show_page_url":"https://stenobird.com/podcast/the-niche-is-you-5686921","url":"https://mattgottesman.com/niche-is-you","audio_url":"https://episodes.captivate.fm/episode/a9d8b860-572b-447d-a6b4-dfee989c716b.mp3","summary":"In this episode we’ll talk about: Why wanting what everyone else wants automatically puts you in chase mode — and what that's costing you The difference between playing the same game better and playing a different game entirely Why the current cultural moment is revealing something important — institutions courting creators who don't actually need them The internal work of figuring out what you actually want vs what you were trained to want Why refusing the invitation isn't rejection — it's clarity about the game you're playing What becomes possible when you finally want what's actually yours And more… START HERE… → Join The Niche Is You® — my Substack (20K+) — Weekly essays, the full workshop library, the private community + the Quarterly Challenges. → https://mattgottesman.substack.com/about NEW HERE… → 6 Days to Clarity Workshop — clarity for your time, energy, money, creativity, work & play. → https://mattgottesman.com/reverse-engineer-your-life (FREE) CONNECT WITH ME… → Instagram — @mattgottesman → TikTok — @mattgottesman → YouTube — @mattgottesman RESOURCES… → Write • Design • Build — my Content Creator Studio & OS masterclass (Included when you join my Substack) — Growing the niche of you, your audience, reach, voice, passion & income — CLICK HERE → Recommended Book List — CLICK HERE → Apparel — thenicheisyou.com OTHER RELATED EPISODES: Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest Step Apple: https://apple.co/3MB62Iu Spotify: https://bit.ly/4rZw3RN","meta_description":"In this episode we’ll talk about: Why wanting what everyone else wants automatically puts you in chase mode — and what that's costing you The difference b…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1943,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-niche-is-you-5686921/episodes/the-real-flex-isn-t-getting-what-everyone-else-wants-it-s-not-wanting-it-in-the-first-place/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-niche-is-you-5686921/the-real-flex-isn-t-getting-what-everyone-else-wants-it-s-not-wanting-it-in-the-first-place.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}