Episode
The History and Future of Apple
- Podcast
- The Next Big Idea
- Published
- Apr 20, 2026
- Duration seconds
- 4881
- Processing state
not_requested
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Summary
In celebration of Apple's 50th birthday, we're probing the company's past and peering into its future with David Pogue — former New York Times tech columnist, current CBS Sunday Morning correspondent, and author of the recent New York Times bestseller Apple: The First 50 Years. We begin by looking backward, exploring the improbable story of the hippie pranksters who built the world's first trillion-dollar company. But we're not just here for the history. We also look ahead, asking: What cool new tech are they cooking up in Cupertino? Why has Apple been so slow on AI, and does the company have a plan to catch up? And who's the frontrunner to succeed Tim Cook? The Next Big Idea is now on YouTube! You can find our episodes here. Follow Rufus on LinkedIn, subscribe to our Substack, or send us an email at [email protected]. The best way to support the show is by becoming a Next Big Idea Club member. Learn more at nextbigideaclub.com, and use code PODCAST for a super secret discount (spoiler: it’s 20% off). Sponsored By: Fabric — Join the thousands of parents who trust Fabric to help protect their family at meetfabric.com/nbi Factor — Head to factormeals.com/idea50off and use code idea50off to get 50% off your first box Granola — Get three months free at granola.ai/idea Shopify — Start your $1/month trial at shopify.com/nbi