# The History and Future of Apple

Page: https://stenobird.com/podcast/the-next-big-idea-743842/the-history-and-future-of-apple
Text version: https://stenobird.com/podcast/the-next-big-idea-743842/the-history-and-future-of-apple.md
Podcast: [The Next Big Idea](https://stenobird.com/podcast/the-next-big-idea-743842)
Published: 2026-04-20T09:00:00+00:00
Episode link: https://traffic.megaphone.fm/YAP7754620136.mp3?updated=1776651348
Audio file: https://traffic.megaphone.fm/YAP7754620136.mp3?updated=1776651348
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/the-next-big-idea-743842/episodes/the-history-and-future-of-apple
Duration seconds: 4881

## Resource

In celebration of Apple's 50th birthday, we're probing the company's past and peering into its future with David Pogue — former New York Times tech columnist, current CBS Sunday Morning correspondent, and author of the recent New York Times bestseller Apple: The First 50 Years. We begin by looking backward, exploring the improbable story of the hippie pranksters who built the world's first trillion-dollar company. But we're not just here for the history. We also look ahead, asking: What cool new tech are they cooking up in Cupertino? Why has Apple been so slow on AI, and does the company have a plan to catch up? And who's the frontrunner to succeed Tim Cook? The Next Big Idea is now on YouTube! You can find our episodes ⁠⁠⁠here⁠⁠⁠. Follow Rufus on ⁠⁠LinkedIn⁠⁠, subscribe to our ⁠⁠Substack⁠⁠, or send us an email at ⁠podcast@nextbigideaclub.com⁠. The best way to support the show is by becoming a Next Big Idea Club member. Learn more at ⁠⁠nextbigideaclub.com⁠⁠, and use code PODCAST for a super secret discount (spoiler: it’s 20% off). Sponsored By: Fabric — Join the thousands of parents who trust Fabric to help protect their family at ⁠⁠meetfabric.com/nbi⁠⁠ Factor — Head to ⁠⁠⁠factormeals.com/idea50off⁠⁠⁠ and use code idea50off to get 50% off your first box Granola — Get three months free at ⁠⁠granola.ai/idea⁠⁠ Shopify — Start your $1/month trial at ⁠⁠⁠⁠⁠shopify.com/nbi⁠⁠⁠

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/the-next-big-idea-743842/episodes/the-history-and-future-of-apple/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/the-next-big-idea-743842/the-history-and-future-of-apple.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.