Episode
How Newsletters Use Paid Ad Buys to Acquire Subscribers
- Published
- Jul 9, 2026
- Duration seconds
- 486
- Processing state
not_requested
Actions
POST https://stenobird.com/v1/public/podcasts/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729/episodes/how-newsletters-use-paid-ad-buys-to-acquire-subscribers/transcription-requests
Idempotently request low-priority transcript generation for this episode.GET https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729/how-newsletters-use-paid-ad-buys-to-acquire-subscribers.md
Read the agent-friendly Markdown representation of this episode resource.
Summary
Lucas and Luna explore the strategy of using paid advertising — specifically Facebook and Instagram ads — to grow a newsletter subscriber base. They break down the math behind cost-per-acquisition, how to target lookalike audiences from your best free readers, and why most newsletter writers fail at paid ads because they don't track the right metrics. The hosts walk through a concrete example from a 50,000-subscriber business newsletter that spent $3,000 on ads to acquire 1,200 new free subscribers at a $2.50 cost-per-lead. They also discuss the decision to optimize for free subscribers who later convert to paid versus optimizing directly for paid conversions. Plus, Lucas shares why he believes paid ads are underutilized in the newsletter space and the one mistake that kills ROI. #NewsletterAdvertising #PaidAcquisition #Substack #Beehiiv #FacebookAds #InstagramAds #CostPerLead #LookalikeAudiences #EmailMarketing #SubscriberGrowth #MarketingStrategy #DigitalAdvertising #NewsletterBusiness #FexingoBusiness #BusinessPodcast #MarketingPodcast #NewsletterPodcast #EmailNewsletter Keep every episode free: buymeacoffee.com/fexingo