{"podcast":{"title":"The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business","slug":"the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729","podcast_index_feed_id":7871729,"rss_url":"https://feeds.fexingo.com/business/the-newsletter-podcast.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/the-newsletter-podcast/cover.png","author":"Fexingo","episode_count":120,"summary":"Every week, Lucas and Luna scrutinize the business of email newsletters — the platforms, the economics, the craft. From Substack's creator equity model to Beehiiv's ad-network play, they map the shifting landscape where independent writers and media companies collide. They examine real newsletters — Morning Brew, The Hustle, Lenny's Letter — to understand what drives growth, retention, and monetization. Lucas, a former journalist, pushes for the editorial side: How do you build a voice that compels opens? Luna, grounded in audience data, counters with open rates, churn curves, and unit economics. Together, they debate the tension between sponsored content and reader-funded models, the role of SEO and social distribution, and the fragility of a business built on a single inbox. This is not a how-to guide; it's a forensic look at a medium reshaping media. If you run a newsletter, think about starting one, or simply subscribe to a dozen, their conversations will change how you see that daily email. What happens when a writer's list becomes their primary asset — and what happens when it doesn't? #EmailNewsletter #Substack #Beehiiv #NewsletterBusiness #CreatorEconomy #MorningBrew #Medi…","last_synced_at":"2026-07-19T06:17:59.331548+00:00","page_url":"https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729"},"episode":{"title":"How Newsletters Use Paid Ad Buys to Acquire Subscribers","slug":"how-newsletters-use-paid-ad-buys-to-acquire-subscribers","published_at":"2026-07-09T18:58:19+00:00","page_url":"https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729/how-newsletters-use-paid-ad-buys-to-acquire-subscribers","show_page_url":"https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729","url":"https://audio.fexingo.com/business/the-newsletter-podcast/episode-0102.mp3","audio_url":"https://audio.fexingo.com/business/the-newsletter-podcast/episode-0102.mp3","summary":"Lucas and Luna explore the strategy of using paid advertising — specifically Facebook and Instagram ads — to grow a newsletter subscriber base. They break down the math behind cost-per-acquisition, how to target lookalike audiences from your best free readers, and why most newsletter writers fail at paid ads because they don't track the right metrics. The hosts walk through a concrete example from a 50,000-subscriber business newsletter that spent $3,000 on ads to acquire 1,200 new free subscribers at a $2.50 cost-per-lead. They also discuss the decision to optimize for free subscribers who later convert to paid versus optimizing directly for paid conversions. Plus, Lucas shares why he believes paid ads are underutilized in the newsletter space and the one mistake that kills ROI. #NewsletterAdvertising #PaidAcquisition #Substack #Beehiiv #FacebookAds #InstagramAds #CostPerLead #LookalikeAudiences #EmailMarketing #SubscriberGrowth #MarketingStrategy #DigitalAdvertising #NewsletterBusiness #FexingoBusiness #BusinessPodcast #MarketingPodcast #NewsletterPodcast #EmailNewsletter Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Lucas and Luna explore the strategy of using paid advertising — specifically Facebook and Instagram ads — to grow a newsletter subscriber base. They break…","key_points":[],"chapters":[],"topics":[],"duration_seconds":486,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729/episodes/how-newsletters-use-paid-ad-buys-to-acquire-subscribers/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729/how-newsletters-use-paid-ad-buys-to-acquire-subscribers.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}