Episode
How Newsletter Writers Use LinkedIn to Land Paid Subscribers
- Published
- Jul 12, 2026
- Duration seconds
- 405
- Processing state
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Summary
In this episode of The Newsletter Podcast, Lucas and Luna explore a specific, underused channel for newsletter growth: LinkedIn. They drill into the case of a B2B newsletter writer who grew from 2,000 to 15,000 paid subscribers in 18 months almost entirely through LinkedIn posts. Lucas breaks down the three-part content strategy — authority posts, lead magnets, and direct outreach — and shares the surprising metric that worked best: not likes or comments, but LinkedIn profile views as a proxy for curiosity. Luna pushes back on whether this works for non-B2B topics, and Lucas offers a concrete example of a food newsletter founder who used LinkedIn to land 500 paid subscribers in 90 days. They also discuss the economics of the show itself, funded through buy me a coffee dot com slash fexingo. #NewsletterGrowth #LinkedInStrategy #PaidSubscribers #ContentMarketing #B2BNewsletter #EmailMarketing #LinkedInTips #AudienceBuilding #CreatorEconomy #NewsletterTips #SocialMediaStrategy #GrowthHacking #LeadGeneration #PersonalBranding #Marketing #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo