Episode
2468: TBT: Platitudes Revisited
- Published
- Jun 11, 2026
- Duration seconds
- 2087
- Processing state
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Summary
In this episode, you'll hear Rich talk about what platitudes are… why they're so pervasive… when they're appropriate to use--yes, they are appropriate to use sometimes!... and then Rich is going to walk you through a methodology that he and his consultants use to write marketing with power, precision, and passion.