# 2468: TBT: Platitudes Revisited

Page: https://stenobird.com/podcast/the-level-10-contractor-daily-podcast-1184502/2468-tbt-platitudes-revisited
Text version: https://stenobird.com/podcast/the-level-10-contractor-daily-podcast-1184502/2468-tbt-platitudes-revisited.md
Podcast: [The Level 10 Contractor Daily Podcast](https://stenobird.com/podcast/the-level-10-contractor-daily-podcast-1184502)
Published: 2026-06-11T04:30:00+00:00
Episode link: https://level10contractor.libsyn.com/2468-tbt-platitudes-revisited
Audio file: https://traffic.libsyn.com/secure/level10contractor/2468.mp3?dest-id=1486781
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JSON: https://stenobird.com/v1/public/podcasts/the-level-10-contractor-daily-podcast-1184502/episodes/2468-tbt-platitudes-revisited
Duration seconds: 2087

## Resource

In this episode, you'll hear Rich talk about what platitudes are… why they're so pervasive… when they're appropriate to use--yes, they are appropriate to use sometimes!... and then Rich is going to walk you through a methodology that he and his consultants use to write marketing with power, precision, and passion.

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## Transcript

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