Episode
Zillow Flex Lead Conversion: The Secret to a 40% Close Rate with Amber Welch | The LAB
- Podcast
- The LAB with Bryon Ellington
- Published
- Feb 17, 2026
- Duration seconds
- 1102
- Processing state
not_requested- Canonical source
- https://share.transistor.fm/s/aa99f4b2
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Summary
Want to know how top teams convert Zillow Flex leads at a high level? In this episode of The Lab, Amber Welch (Co-Team Leader, Homebase) breaks down the exact systems, scripts, and accountability measures she uses to manage a 60-agent team across San Diego, Riverside, and Palm Springs. Amber reveals why "self-pausing" leads is a career killer, how to use the "Touring Agreement" to build trust (instead of scaring clients away), and the specific follow-up cadence required to turn cold leads into closed deals. If you are a Zillow Flex agent or aspiring to become one, this masterclass will show you exactly what it takes to succeed. 🔥 KEY TAKEAWAYS: ✅ The "Self-Pause" Trap: Why pausing your lead flow is the fastest way to unemployment. ✅ The 7-Day "No Strings" Script: How to get buyers to sign a Touring Agreement without hesitation. ✅ Lead Conversion: Why 40% of deals happen on the first weekend (and what to do with the rest). ✅ The "Buyer Pond" Strategy: How to convert old leads that everyone else has ignored. ✅ Accountability: The red flags Amber looks for in Follow Up Boss (and when she steps in). QUICK LINKS & RESOURCES: 🎓 Visit eXp University: https://www.expuniversity.com/ 👉 Follow Amber Welch: https://www.instagram.com/amberwelch___/ CHAPTERS (Key Moments): 0:00 – Who is Amber Welch? (60-Agent Team) 1:30 – How to become a Zillow Flex Partner 4:20 – Onboarding New Agents: The "Zillow Journey" Training 6:30 – The "Self-Pause" Trap: Don't stop the flow! 8:45 – The "Touring Agreement" Script (7-Day Trial) 11:35 – Speed to Lead: Writing offers on the first weekend 12:20 – The "Buyer Pond": Mining old leads for gold 15:00 – Accountability: Managing agents in Follow Up Boss 16:50 – Final Thoughts on Zillow Flex Success ABOUT THE GUEST: Amber Welch is the Co-Team Leader…