# Zillow Flex Lead Conversion: The Secret to a 40% Close Rate with Amber Welch | The LAB Page: https://stenobird.com/podcast/the-lab-with-bryon-ellington-7105536/zillow-flex-lead-conversion-the-secret-to-a-40-close-rate-with-amber-welch-the-lab Text version: https://stenobird.com/podcast/the-lab-with-bryon-ellington-7105536/zillow-flex-lead-conversion-the-secret-to-a-40-close-rate-with-amber-welch-the-lab.md Podcast: [The LAB with Bryon Ellington](https://stenobird.com/podcast/the-lab-with-bryon-ellington-7105536) Published: 2026-02-17T20:00:00+00:00 Episode link: https://share.transistor.fm/s/aa99f4b2 Audio file: https://media.transistor.fm/aa99f4b2/c461f879.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/the-lab-with-bryon-ellington-7105536/episodes/zillow-flex-lead-conversion-the-secret-to-a-40-close-rate-with-amber-welch-the-lab Duration seconds: 1102 ## Resource Want to know how top teams convert Zillow Flex leads at a high level? In this episode of The Lab, Amber Welch (Co-Team Leader, Homebase) breaks down the exact systems, scripts, and accountability measures she uses to manage a 60-agent team across San Diego, Riverside, and Palm Springs. Amber reveals why "self-pausing" leads is a career killer, how to use the "Touring Agreement" to build trust (instead of scaring clients away), and the specific follow-up cadence required to turn cold leads into closed deals. If you are a Zillow Flex agent or aspiring to become one, this masterclass will show you exactly what it takes to succeed. πŸ”₯ KEY TAKEAWAYS: βœ… The "Self-Pause" Trap: Why pausing your lead flow is the fastest way to unemployment. βœ… The 7-Day "No Strings" Script: How to get buyers to sign a Touring Agreement without hesitation. βœ… Lead Conversion: Why 40% of deals happen on the first weekend (and what to do with the rest). βœ… The "Buyer Pond" Strategy: How to convert old leads that everyone else has ignored. βœ… Accountability: The red flags Amber looks for in Follow Up Boss (and when she steps in). QUICK LINKS & RESOURCES: πŸŽ“ Visit eXp University: https://www.expuniversity.com/ πŸ‘‰ Follow Amber Welch: https://www.instagram.com/amberwelch___/ CHAPTERS (Key Moments): 0:00 – Who is Amber Welch? (60-Agent Team) 1:30 – How to become a Zillow Flex Partner 4:20 – Onboarding New Agents: The "Zillow Journey" Training 6:30 – The "Self-Pause" Trap: Don't stop the flow! 8:45 – The "Touring Agreement" Script (7-Day Trial) 11:35 – Speed to Lead: Writing offers on the first weekend 12:20 – The "Buyer Pond": Mining old leads for gold 15:00 – Accountability: Managing agents in Follow Up Boss 16:50 – Final Thoughts on Zillow Flex Success ABOUT THE GUEST: Amber Welch is the Co-Team Leader… ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/the-lab-with-bryon-ellington-7105536/episodes/zillow-flex-lead-conversion-the-secret-to-a-40-close-rate-with-amber-welch-the-lab/transcription-requests` β€” Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/the-lab-with-bryon-ellington-7105536/zillow-flex-lead-conversion-the-secret-to-a-40-close-rate-with-amber-welch-the-lab.md` β€” Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.