Episode
#179 20 Years Of Marketing Advice In 60 Minutes
- Podcast
- The Jered Williams Show
- Published
- Jun 26, 2026
- Duration seconds
- 3684
- Processing state
not_requested- Canonical source
- https://jered-williams.captivate.fm
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Summary
On this episode of the Jered Williams show, Jered and Eddie break down the essential blueprint for scaling a home service business through effective marketing and branding. Jared explains the "Purple Cow" philosophy, highlighting how professional branding and a memorable name act as the foundation for all successful outreach. They walk through a comprehensive marketing stack—including Google Local Service Ads, Facebook brand awareness, and Pay-Per-Click—while emphasizing that business owners must track key metrics like booking rates and average ticket sizes to ensure a return on investment. The conversation wraps up with two high-impact strategies: building long-term value through customer memberships and capturing "the fortune in the follow-up" by using automated systems to re-engage with unsold estimates and missed calls.