# #179 20 Years Of Marketing Advice In 60 Minutes

Page: https://stenobird.com/podcast/the-jered-williams-show-5927862/179-20-years-of-marketing-advice-in-60-minutes
Text version: https://stenobird.com/podcast/the-jered-williams-show-5927862/179-20-years-of-marketing-advice-in-60-minutes.md
Podcast: [The Jered Williams Show](https://stenobird.com/podcast/the-jered-williams-show-5927862)
Published: 2026-06-26T13:00:00+00:00
Episode link: https://jered-williams.captivate.fm
Audio file: https://episodes.captivate.fm/episode/55409f28-311d-4aae-a463-98492634e2b0.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-jered-williams-show-5927862/episodes/179-20-years-of-marketing-advice-in-60-minutes
Duration seconds: 3684

## Resource

On this episode of the Jered Williams show, Jered and Eddie break down the essential blueprint for scaling a home service business through effective marketing and branding. Jared explains the "Purple Cow" philosophy, highlighting how professional branding and a memorable name act as the foundation for all successful outreach. They walk through a comprehensive marketing stack—including Google Local Service Ads, Facebook brand awareness, and Pay-Per-Click—while emphasizing that business owners must track key metrics like booking rates and average ticket sizes to ensure a return on investment. The conversation wraps up with two high-impact strategies: building long-term value through customer memberships and capturing "the fortune in the follow-up" by using automated systems to re-engage with unsold estimates and missed calls.

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