Episode
Rich Reynertson: Circles Over Rows
- Published
- Mar 2, 2026
- Duration seconds
- 1861
- Processing state
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- https://intentional-ag.captivate.fm
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Summary
Join our champion program: [email protected] Attend a Thriving Leader event: https://thriving-leader-2026.lovable.app/ Instagram: @the.momentum.company LinkedIn: /momentum-company In this episode of The Intentional Agribusiness Leader , Mark reconnects with one of the first CEOs he ever worked for, Rich Reynertson, President of Cultura Technologies. Rich oversees a portfolio of 14 agricultural software companies that touch nearly every part of the ag supply chain—from grain scale systems to compliance tracking in global fruit and vegetable markets. With more than 500 employees and consistent double-digit growth, the complexity is real. But this conversation isn’t about software. It’s about intentional leadership. Rich defines intentionality through mission clarity: deploy capital at strong returns while improving the agricultural supply chain. Everything filters through those two commitments. During COVID, he embraced a powerful leadership insight: you can’t give employees certainty—but you can give them clarity. He challenges leaders to help their teams focus on three things: Know who you are. Know your role. Be a positive influence in your community. As Cultura expanded through acquisitions, Rich faced a common growth challenge: strong independent companies that lacked a shared identity. Instead of forcing alignment through top-down mandates, he adopted a different model. “Circles are better than rows.” Rows create spectators. Circles create ownership. By forming intentional circles—small groups committed to shared outcomes—Cultura fostered collaboration across businesses that once operated independently. These circles duplicate each year, growing culture organically rather than imposing it from above. The conversation also dives into the friction of merger…