{"podcast":{"title":"The Intentional Agribusiness Leader Podcast","slug":"the-intentional-agribusiness-leader-podcast-6736327","podcast_index_feed_id":6736327,"rss_url":"https://feeds.captivate.fm/intentional-ag/","website_url":"https://intentional-ag.captivate.fm","image_url":"https://artwork.captivate.fm/426868da-b10c-43fd-aaca-ccc7d6ab09d6/A1AxbmZTGcPIs4NFhtwL_G23.png","author":"Mark Jewell","episode_count":226,"summary":"As leaders, everytime in life we become the most resentful, it is always because of the times in life we have been the LEAST intentional. This podcast is created as a resource for leaders in agribusiness to learn what it takes to lead with intention. We interview leaders from all around agriculture, learning their take on intentional leadership and what they are doing to bring intention to their teams and organizations.","last_synced_at":"2026-06-22T08:18:41.904141+00:00","page_url":"https://stenobird.com/podcast/the-intentional-agribusiness-leader-podcast-6736327"},"episode":{"title":"Rich Reynertson: Circles Over Rows","slug":"rich-reynertson-circles-over-rows","published_at":"2026-03-02T04:00:00+00:00","page_url":"https://stenobird.com/podcast/the-intentional-agribusiness-leader-podcast-6736327/rich-reynertson-circles-over-rows","show_page_url":"https://stenobird.com/podcast/the-intentional-agribusiness-leader-podcast-6736327","url":"https://intentional-ag.captivate.fm","audio_url":"https://episodes.captivate.fm/episode/0ef93f51-acc6-462c-a020-e6be5c3e6011.mp3","summary":"Join our champion program: mark@themomentumcompany.com Attend a Thriving Leader event: https://thriving-leader-2026.lovable.app/ Instagram: @the.momentum.company LinkedIn: /momentum-company In this episode of The Intentional Agribusiness Leader , Mark reconnects with one of the first CEOs he ever worked for, Rich Reynertson, President of Cultura Technologies. Rich oversees a portfolio of 14 agricultural software companies that touch nearly every part of the ag supply chain—from grain scale systems to compliance tracking in global fruit and vegetable markets. With more than 500 employees and consistent double-digit growth, the complexity is real. But this conversation isn’t about software. It’s about intentional leadership. Rich defines intentionality through mission clarity: deploy capital at strong returns while improving the agricultural supply chain. Everything filters through those two commitments. During COVID, he embraced a powerful leadership insight: you can’t give employees certainty—but you can give them clarity. He challenges leaders to help their teams focus on three things: Know who you are. Know your role. Be a positive influence in your community. As Cultura expanded through acquisitions, Rich faced a common growth challenge: strong independent companies that lacked a shared identity. Instead of forcing alignment through top-down mandates, he adopted a different model. “Circles are better than rows.” Rows create spectators. Circles create ownership. By forming intentional circles—small groups committed to shared outcomes—Cultura fostered collaboration across businesses that once operated independently. These circles duplicate each year, growing culture organically rather than imposing it from above. The conversation also dives into the friction of merger…","meta_description":"Join our champion program: mark@themomentumcompany.com Attend a Thriving Leader event: https://thriving-leader-2026.lovable.app/ Instagram: @the.momentum.…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1861,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-intentional-agribusiness-leader-podcast-6736327/episodes/rich-reynertson-circles-over-rows/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-intentional-agribusiness-leader-podcast-6736327/rich-reynertson-circles-over-rows.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}