Episode
Andy LaVigne: Everything Starts With Seed
- Published
- Jun 1, 2026
- Duration seconds
- 2366
- Processing state
not_requested- Canonical source
- https://intentional-ag.captivate.fm
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Summary
Join our champion program: [email protected] Attend a Thriving Leader event: https://thriving-leader-2026.lovable.app/ Instagram: @the.momentum.company LinkedIn: /momentum-company In this episode of The Intentional Agribusiness Leader , Mark sits down with Andy LaVigne, CEO of the American Seed Trade Association (ASTA), for a wide-ranging conversation about seed, global trade, technology, and the future direction of agriculture. Andy defines intentional leadership through one core principle: Be purposeful with your stakeholders. Whether it’s board members, policymakers, seed companies, or farmers, leadership means creating clarity, building trust, and helping people understand how their role contributes to the bigger mission. And in agriculture, few missions are bigger than seed. As Andy explains throughout the episode: Everything starts with seed. From corn and soybeans to vegetables, flowers, turf, and conservation land, nearly every food system and agricultural supply chain begins with one critical decision—the seed a farmer chooses to plant. That decision is deeply personal. Farmers only get one opportunity each season to put a crop in the ground. If the seed doesn’t perform, there’s often no second chance. That’s why trust between farmers, seed companies, and local representatives matters so much. The conversation also pulls back the curtain on how global the seed business truly is. While many people think of seed as local, the industry depends heavily on international trade and movement: Counter-seasonal production Global disease testing Research and development Germplasm exchange and breeding programs Andy explains how tariffs and shifting trade policy are creating new challenges for the industry—especially when seed moves internationally for research…