Episode

Instagram Launches "Instants" - a New App for Low Pressure Content

Podcast: The Instagram Stories - Social Media News
Published: Apr 27, 2026
Duration seconds: 680
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Canonical source: https://www.instagram.com/danielhillmedia
Audio: https://injector.simplecastaudio.com/1f185468-05ff-405f-a051-34566c2cb294/episodes/211f1d43-a4ad-47ce-9449-5b6c2957f7ad/audio/128/default.mp3?aid=rss_feed&awCollectionId=1f185468-05ff-405f-a051-34566c2cb294&awEpisodeId=211f1d43-a4ad-47ce-9449-5b6c2957f7ad&feed=rrv27qM_
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Summary

The Instagram team has launched a new app called Instants in 2 countries, which seems to be remarkably similar to the old Threads app they had for sharing with Close Friends - before they cancelled that app and launched a different app named Threads. (Confused yet?) We'll get into the AMA the Head of Instagram did last week, answering questions about metrics, translations, trial Reels, and more.