# Instagram Launches "Instants" - a New App for Low Pressure Content

Page: https://stenobird.com/podcast/the-instagram-stories-social-media-news-4469042/instagram-launches-instants-a-new-app-for-low-pressure-content
Text version: https://stenobird.com/podcast/the-instagram-stories-social-media-news-4469042/instagram-launches-instants-a-new-app-for-low-pressure-content.md
Podcast: [The Instagram Stories - Social Media News](https://stenobird.com/podcast/the-instagram-stories-social-media-news-4469042)
Published: 2026-04-27T21:29:42+00:00
Episode link: https://www.instagram.com/danielhillmedia
Audio file: https://injector.simplecastaudio.com/1f185468-05ff-405f-a051-34566c2cb294/episodes/211f1d43-a4ad-47ce-9449-5b6c2957f7ad/audio/128/default.mp3?aid=rss_feed&awCollectionId=1f185468-05ff-405f-a051-34566c2cb294&awEpisodeId=211f1d43-a4ad-47ce-9449-5b6c2957f7ad&feed=rrv27qM_
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Duration seconds: 680

## Resource

The Instagram team has launched a new app called Instants in 2 countries, which seems to be remarkably similar to the old Threads app they had for sharing with Close Friends - before they cancelled that app and launched a different app named Threads. (Confused yet?) We'll get into the AMA the Head of Instagram did last week, answering questions about metrics, translations, trial Reels, and more.

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## Transcript

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