Episode
376. Pitching your business, raising capital and winning investor trust, with James Schofield, Founder of Insight Investor Relations
- Podcast
- The Inner Chief
- Published
- Nov 5, 2025
- Duration seconds
- 3310
- Processing state
not_requested
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Summary
"The best founders are constantly pitching – for customers, recruits, suppliers and capital." In this episode of The Inner Chief podcast, I speak to James Schofield, Founder of Insight Investor Relations , on Pitching your business, raising capital and winning investor trust. 🎧👉 chiefmaker.com/376 👂 INFLUENCE DIFFICULT STAKEHOLDERS USING THIS STEP-BY-STEP GUIDE: chiefmaker.com/stakeholders James speaks the language of investors - over a 25-year career in capital markets, he's advised from both sides of the table: first as a top-rated equity analyst with Merrill Lynch, UBS, and Deutsche Bank, and now as the founder of Insight Investor Relations. Since launching IIR in 2018, James has worked with NZX-listed CEOs and CFOs across companies valued between $300 million and $3 billion. His team is trusted to design and execute investor relations strategies at pivotal points in a company's growth story, with their clients' aggregate market value more than doubling to $10.8 billion over the past 12 months. James and his team have also helped founders raise between $2-$15 million in growth capital through leveraging investor-side language and insights. In this Masterclass, we talk about: ✅ The right time to pitch and raise capital, and when not to. ✅ How to position your business to attract investors through clarity, credibility and consistent messaging. ✅ Why founders should treat investors like customers by understanding their needs and motivations, and ✅ The five Ps of pitching for investor success: purpose, product, proof, playbook, and promise. Stay epic, Greg Connecting with James Schofield You can connect with James via LinkedIn . Books and resources Essentialism - by Greg McEwen Similar Episodes on Capital Raising Ben Lipschitz, Co-Founder and CEO of FoodByUs, on Being d…