{"podcast":{"title":"The Inner Chief","slug":"the-inner-chief-1120339","podcast_index_feed_id":1120339,"rss_url":"https://theinnerchief.libsyn.com/rss","website_url":"https://www.chiefmaker.com/podcast","image_url":"https://static.libsyn.com/p/assets/c/a/d/6/cad6ec99271a3334e55e3c100dce7605/Inner_Chief_Podcast_Tile_-_June_2024-20240717-2bhfzs5iia.png","author":"Greg Layton","episode_count":478,"summary":"The Inner Chief is a leadership podcast for managers and leaders who want to accelerate their career and build high performing teams. Every episode is dedicated to helping leaders rise above the pressure of work to establish a more meaningful career and life. Through a series of CEO interviews and minisodes, listeners are guided through practical leadership strategies, executive performance habits, career tips and business advice. https://www.chiefmaker.com/connect","last_synced_at":"2026-06-24T12:18:21.437102+00:00","page_url":"https://stenobird.com/podcast/the-inner-chief-1120339"},"episode":{"title":"376. Pitching your business, raising capital and winning investor trust, with James Schofield, Founder of Insight Investor Relations","slug":"376-pitching-your-business-raising-capital-and-winning-investor-trust-with-james-schofield-founder-of-insight-investor-relations","published_at":"2025-11-05T20:52:00+00:00","page_url":"https://stenobird.com/podcast/the-inner-chief-1120339/376-pitching-your-business-raising-capital-and-winning-investor-trust-with-james-schofield-founder-of-insight-investor-relations","show_page_url":"https://stenobird.com/podcast/the-inner-chief-1120339","url":"https://theinnerchief.libsyn.com/376-pitching-your-business-raising-capital-and-winning-investor-trust-with-james-schofield-founder-of-insight-investor-relations","audio_url":"https://traffic.libsyn.com/secure/theinnerchief/376._James_Schofield_-_MIXED.mp3?dest-id=515680","summary":"\"The best founders are constantly pitching – for customers, recruits, suppliers and capital.\" In this episode of The Inner Chief podcast, I speak to James Schofield, Founder of Insight Investor Relations , on Pitching your business, raising capital and winning investor trust. 🎧👉 chiefmaker.com/376 👂 INFLUENCE DIFFICULT STAKEHOLDERS USING THIS STEP-BY-STEP GUIDE: chiefmaker.com/stakeholders James speaks the language of investors - over a 25-year career in capital markets, he's advised from both sides of the table: first as a top-rated equity analyst with Merrill Lynch, UBS, and Deutsche Bank, and now as the founder of Insight Investor Relations. Since launching IIR in 2018, James has worked with NZX-listed CEOs and CFOs across companies valued between $300 million and $3 billion. His team is trusted to design and execute investor relations strategies at pivotal points in a company's growth story, with their clients' aggregate market value more than doubling to $10.8 billion over the past 12 months. James and his team have also helped founders raise between $2-$15 million in growth capital through leveraging investor-side language and insights. In this Masterclass, we talk about: ✅ The right time to pitch and raise capital, and when not to. ✅ How to position your business to attract investors through clarity, credibility and consistent messaging. ✅ Why founders should treat investors like customers by understanding their needs and motivations, and ✅ The five Ps of pitching for investor success: purpose, product, proof, playbook, and promise. Stay epic, Greg Connecting with James Schofield You can connect with James via LinkedIn . Books and resources Essentialism - by Greg McEwen Similar Episodes on Capital Raising Ben Lipschitz, Co-Founder and CEO of FoodByUs, on Being d…","meta_description":"\"The best founders are constantly pitching – for customers, recruits, suppliers and capital.\" In this episode of The Inner Chief podcast, I speak to James…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3310,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-inner-chief-1120339/episodes/376-pitching-your-business-raising-capital-and-winning-investor-trust-with-james-schofield-founder-of-insight-investor-relations/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-inner-chief-1120339/376-pitching-your-business-raising-capital-and-winning-investor-trust-with-james-schofield-founder-of-insight-investor-relations.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}