Episode
Episode 27, Part 1 - From Sky Ads to Fixing Deliveroo’s Go-To-Market
- Podcast
- The Growth Workshop Podcast
- Published
- Mar 30, 2026
- Duration seconds
- 725
- Processing state
not_requested- Canonical source
- https://sbrconsulting.com/
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Summary
In Part 1 of this episode, global commercial leader Matt Ring charts his journey from selling TV ads at Sky to building enablement and go‑to‑market at Deliveroo. He shares the painful moment when a long‑awaited product launch flopped because no one was prepared for the change – not sales, not restaurants. Matt explains how this led to a deceptively simple “T‑shirt sizing” framework that helped Deliveroo finally coordinate product, ops, and frontline teams around change.