# Episode 27, Part 1 - From Sky Ads to Fixing Deliveroo’s Go-To-Market

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Podcast: [The Growth Workshop Podcast](https://stenobird.com/podcast/the-growth-workshop-podcast-6714620)
Published: 2026-03-30T23:01:00+00:00
Episode link: https://sbrconsulting.com/
Audio file: https://dts.podtrac.com/redirect.mp3/episodes.captivate.fm/episode/a65fb353-ad87-4993-a587-6695e9bcdb0c.mp3
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Duration seconds: 725

## Resource

In Part 1 of this episode, global commercial leader Matt Ring charts his journey from selling TV ads at Sky to building enablement and go‑to‑market at Deliveroo. He shares the painful moment when a long‑awaited product launch flopped because no one was prepared for the change – not sales, not restaurants. Matt explains how this led to a deceptively simple “T‑shirt sizing” framework that helped Deliveroo finally coordinate product, ops, and frontline teams around change.

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## Transcript

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