Episode
How Google Ads Negative Keywords Stop Wasted Spend
- Published
- Jul 14, 2026
- Duration seconds
- 563
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Summary
Lucas and Luna dive into the art and science of negative keywords in Google Ads — the unsung heroes of PPC efficiency. Using the example of a mid-market DTC brand that cut cost-per-acquisition by 18 percent in six weeks, they explore match types for negatives, how to mine search term reports for exclusion opportunities, and why a negative keyword list is a living asset, not a set-it-and-forget-it task. They also discuss campaign-level versus account-level negatives, the risk of over-excluding, and how negative keywords interact with broad match in 2026. Practical, tactical, and immediately actionable for any advertiser running search campaigns. #GoogleAds #NegativeKeywords #PPC #SearchAds #PaidSearch #AdSpend #CostPerAcquisition #KeywordStrategy #BroadMatch #SearchTermReport #AdEfficiency #DigitalMarketing #SEM #AdOptimization #CampaignManagement #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo