# How Google Ads Negative Keywords Stop Wasted Spend

Page: https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-negative-keywords-stop-wasted-spend
Text version: https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-negative-keywords-stop-wasted-spend.md
Podcast: [The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy](https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644)
Published: 2026-07-14T05:34:51+00:00
Episode link: https://audio.fexingo.com/business/the-google-ads-podcast/episode-0113.mp3
Audio file: https://audio.fexingo.com/business/the-google-ads-podcast/episode-0113.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/episodes/how-google-ads-negative-keywords-stop-wasted-spend
Duration seconds: 563

## Resource

Lucas and Luna dive into the art and science of negative keywords in Google Ads — the unsung heroes of PPC efficiency. Using the example of a mid-market DTC brand that cut cost-per-acquisition by 18 percent in six weeks, they explore match types for negatives, how to mine search term reports for exclusion opportunities, and why a negative keyword list is a living asset, not a set-it-and-forget-it task. They also discuss campaign-level versus account-level negatives, the risk of over-excluding, and how negative keywords interact with broad match in 2026. Practical, tactical, and immediately actionable for any advertiser running search campaigns. #GoogleAds #NegativeKeywords #PPC #SearchAds #PaidSearch #AdSpend #CostPerAcquisition #KeywordStrategy #BroadMatch #SearchTermReport #AdEfficiency #DigitalMarketing #SEM #AdOptimization #CampaignManagement #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo

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## Transcript

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