Episode
Why IRL Experiences Matter More than Ever
- Podcast
- The GaryVee Audio Experience
- Published
- Jul 2, 2026
- Duration seconds
- 657
- Processing state
not_requested
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Summary
In this episode of The GaryVee Audio Experience, I sit down with Laura Desmond, CMO of Adobe, at Cannes 2026 for a Marketing for the Now conversation. We get into why experience maxing — IRL, in real life — is mattering more than ever, why VaynerX bet the farm on becoming an experiential agency, and why AI tools will get commoditized at scale exactly the way big data did. I share the Photoshop history lesson every fearful creative needs to hear, why the human matters more in an AI world, not less, and the jungle-gym career advice every young marketer should be writing down. You'll learn about: • Why Experience Maxing (IRL) Is Mattering More Than Ever • Why the Human Variable Matters More, Not Less • The Humility to Take a Step Backwards