# Why IRL Experiences Matter More than Ever

Page: https://stenobird.com/podcast/the-garyvee-audio-experience-745405/why-irl-experiences-matter-more-than-ever
Text version: https://stenobird.com/podcast/the-garyvee-audio-experience-745405/why-irl-experiences-matter-more-than-ever.md
Podcast: [The GaryVee Audio Experience](https://stenobird.com/podcast/the-garyvee-audio-experience-745405)
Published: 2026-07-02T12:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/garyvee/episodes/Why-IRL-Experiences-Matter-More-than-Ever-e3lauhp
Audio file: https://traffic.megaphone.fm/APO3973934650.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-garyvee-audio-experience-745405/episodes/why-irl-experiences-matter-more-than-ever
Duration seconds: 657

## Resource

In this episode of The GaryVee Audio Experience, I sit down with Laura Desmond, CMO of Adobe, at Cannes 2026 for a Marketing for the Now conversation. We get into why experience maxing — IRL, in real life — is mattering more than ever, why VaynerX bet the farm on becoming an experiential agency, and why AI tools will get commoditized at scale exactly the way big data did. I share the Photoshop history lesson every fearful creative needs to hear, why the human matters more in an AI world, not less, and the jungle-gym career advice every young marketer should be writing down. You'll learn about: • Why Experience Maxing (IRL) Is Mattering More Than Ever • Why the Human Variable Matters More, Not Less • The Humility to Take a Step Backwards

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## Transcript

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