Episode

Personalisation is paying off for Hamburger Morgenpost

Podcast
The Future of Media, Explained - from Press Gazette
Published
Sep 24, 2025
Duration seconds
1607
Processing state
not_requested
Canonical source
https://shows.acast.com/the-future-of-media-from-press-gazette/episodes/personisation-is-paying-off-for-hamberger-morgenpost
Audio
https://sphinx.acast.com/p/open/s/623317507e51370012bc96c3/e/68d4243507474c677175467c/media.mp3
JSON
/v1/public/podcasts/the-future-of-media-explained-from-press-gazette-5452141/episodes/personalisation-is-paying-off-for-hamburger-morgenpost
Markdown
/podcast/the-future-of-media-explained-from-press-gazette-5452141/personalisation-is-paying-off-for-hamburger-morgenpost.md

Actions

  • POST https://stenobird.com/v1/public/podcasts/the-future-of-media-explained-from-press-gazette-5452141/episodes/personalisation-is-paying-off-for-hamburger-morgenpost/transcription-requests
    Idempotently request low-priority transcript generation for this episode.
  • GET https://stenobird.com/podcast/the-future-of-media-explained-from-press-gazette-5452141/personalisation-is-paying-off-for-hamburger-morgenpost.md
    Read the agent-friendly Markdown representation of this episode resource.

Summary

Hamburger Morgenpost head of product Dana Schluenzen tells Dominic Ponsford how offering readers a personalised selection of homepage stories has paid off with higher click-throughs and more returning visitors. This podcast also features insights from the CEO of website personalisation specialists Kilkaya, Tarjei Gilbrant. This episode is sponsored by Kilkaya. Hosted on Acast. See acast.com/privacy for more information.