# Personalisation is paying off for Hamburger Morgenpost

Page: https://stenobird.com/podcast/the-future-of-media-explained-from-press-gazette-5452141/personalisation-is-paying-off-for-hamburger-morgenpost
Text version: https://stenobird.com/podcast/the-future-of-media-explained-from-press-gazette-5452141/personalisation-is-paying-off-for-hamburger-morgenpost.md
Podcast: [The Future of Media, Explained - from Press Gazette](https://stenobird.com/podcast/the-future-of-media-explained-from-press-gazette-5452141)
Published: 2025-09-24T17:02:45+00:00
Episode link: https://shows.acast.com/the-future-of-media-from-press-gazette/episodes/personisation-is-paying-off-for-hamberger-morgenpost
Audio file: https://sphinx.acast.com/p/open/s/623317507e51370012bc96c3/e/68d4243507474c677175467c/media.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-future-of-media-explained-from-press-gazette-5452141/episodes/personalisation-is-paying-off-for-hamburger-morgenpost
Duration seconds: 1607

## Resource

Hamburger Morgenpost head of product Dana Schluenzen tells Dominic Ponsford how offering readers a personalised selection of homepage stories has paid off with higher click-throughs and more returning visitors. This podcast also features insights from the CEO of website personalisation specialists Kilkaya, Tarjei Gilbrant. This episode is sponsored by Kilkaya. Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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