Episode
Ep. 66 - What Goldman Sachs Gets Right About experience debt - Ashana Singhania
- Podcast
- The Experience Edge
- Published
- Mar 11, 2026
- Duration seconds
- 3398
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Summary
Ashana Singhania, VP Product Management at Goldman Sachs and former product leader at American Express, operates at the intersection of product, trust, and regulation. Having led zero-to-one launches and large-scale platform consolidations across payments, lending, and digital banking, she brings a clear-eyed view of building customer experience inside highly regulated financial institutions. In this episode, Ashana introduces the concept of “experience debt” - the invisible friction that accumulates when speed, compliance, or legacy systems outweigh intuition and clarity. She explains why dashboards often lag trust signals, how product leaders can quantify qualitative friction, and why empathy, alignment, and narrative-building are essential to protect customer trust at scale. Guest Bio Ashana Singhania is a product and innovation leader in fintech and banking, currently serving as VP Product Management at Goldman Sachs. Prior to this, she spent nearly a decade at American Express building and scaling products across payments, lending, risk, and digital banking. She specializes in zero-to-one product launches, platform transformations, and navigating trade-offs between speed, regulatory compliance, and customer experience in complex enterprise environments. Takeaways Customer experience is “everybody’s KPI, but nobody’s operating mandate” - and that’s where friction begins. Experience debt is more dangerous than technical debt because it erodes trust silently and spreads across teams. Dashboards lag trust signals - qualitative feedback, repeat contacts, and hesitation often reveal issues before metrics do. Quantifying friction requires translating customer pain into revenue delay, cost-to-serve increases, and operational inefficiencies. In regulated environments, trus…