Episode
Episode 121 - Your Certification Won't Get You Athletes. Here's What Will.
- Published
- Apr 15, 2026
- Duration seconds
- 1571
- Processing state
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Summary
Your training has a plan. Your business should too. In this episode, we get real about the biggest mistake new endurance coaches make: treating their business like a casual workout instead of a structured training plan. If you wouldn't wing your Ironman prep, why are you winging your coaching business? What you'll hear in this episode: The two types of coaches who never get off the ground (and why both approaches fail)Why your certification was never designed to build your businessThe real re...