# Episode 121 - Your Certification Won't Get You Athletes. Here's What Will.

Page: https://stenobird.com/podcast/the-endurance-coachpreneur-business-tips-for-triathlon-running-and-cycling-coaches-6720076/episode-121-your-certification-won-t-get-you-athletes-here-s-what-will
Text version: https://stenobird.com/podcast/the-endurance-coachpreneur-business-tips-for-triathlon-running-and-cycling-coaches-6720076/episode-121-your-certification-won-t-get-you-athletes-here-s-what-will.md
Podcast: [The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches](https://stenobird.com/podcast/the-endurance-coachpreneur-business-tips-for-triathlon-running-and-cycling-coaches-6720076)
Published: 2026-04-15T10:00:00+00:00
Episode link: https://www.buzzsprout.com/2215178/episodes/18992621-episode-121-your-certification-won-t-get-you-athletes-here-s-what-will.mp3
Audio file: https://www.buzzsprout.com/2215178/episodes/18992621-episode-121-your-certification-won-t-get-you-athletes-here-s-what-will.mp3
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Duration seconds: 1571

## Resource

Your training has a plan. Your business should too. In this episode, we get real about the biggest mistake new endurance coaches make: treating their business like a casual workout instead of a structured training plan. If you wouldn't wing your Ironman prep, why are you winging your coaching business? What you'll hear in this episode: The two types of coaches who never get off the ground (and why both approaches fail)Why your certification was never designed to build your businessThe real re...

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## Transcript

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