Episode

What is the role of brand strategy in an uncertain industry?

Podcast
The Drum Podcast
Published
Mar 12, 2026
Duration seconds
2202
Processing state
not_requested
Canonical source
https://www.thedrum.com/podcast/series/the-drum-podcast
Audio
https://sphinx.acast.com/p/open/s/62e90c0361c5da0012f76880/e/69b289e9bba705d7aa675e77/media.mp3
JSON
/v1/public/podcasts/the-drum-podcast-1264371/episodes/what-is-the-role-of-brand-strategy-in-an-uncertain-industry
Markdown
/podcast/the-drum-podcast-1264371/what-is-the-role-of-brand-strategy-in-an-uncertain-industry.md

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Summary

Brand consultancies sit at the intersection of marketing, business and culture - but what does that look like in practice? We’re joined by FutureBrand's Sam Hollis to discuss the strategist’s role in shaping modern brands, the realities of agency life and why moments of industry upheaval can be an opportunity for clearer thinking. Hosted on Acast. See acast.com/privacy for more information.