# What is the role of brand strategy in an uncertain industry?

Page: https://stenobird.com/podcast/the-drum-podcast-1264371/what-is-the-role-of-brand-strategy-in-an-uncertain-industry
Text version: https://stenobird.com/podcast/the-drum-podcast-1264371/what-is-the-role-of-brand-strategy-in-an-uncertain-industry.md
Podcast: [The Drum Podcast](https://stenobird.com/podcast/the-drum-podcast-1264371)
Published: 2026-03-12T09:39:53+00:00
Episode link: https://www.thedrum.com/podcast/series/the-drum-podcast
Audio file: https://sphinx.acast.com/p/open/s/62e90c0361c5da0012f76880/e/69b289e9bba705d7aa675e77/media.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-drum-podcast-1264371/episodes/what-is-the-role-of-brand-strategy-in-an-uncertain-industry
Duration seconds: 2202

## Resource

Brand consultancies sit at the intersection of marketing, business and culture - but what does that look like in practice? We’re joined by FutureBrand's Sam Hollis to discuss the strategist’s role in shaping modern brands, the realities of agency life and why moments of industry upheaval can be an opportunity for clearer thinking. Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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